The Nexus between Uncertainty Avoidance Culture and Risk-taking Behaviour in Entrepreneurial Firms’ Decision Making

نویسندگان

چکیده

Abstract Purpose: The concerted effect of national culture and risk-taking behaviour individuals on decision-making has not been given much attention in the literature. This paper, thus, attempts to investigate how two variables, separately jointly, affect firms. Methodology: review pursues systematic literature methodology. keywords constituted a series search queries include risk-taking, or behaviour, risk taking propensity, aversion, uncertainty avoidance, avoidance culture, fear unknown future, risk-taking. studies addresses more than thirty-five countries over years 1975–2021. Findings: result re-boosts existing negative relationship between high behaviour. When level is increased, gets decreased, which thereof helps reduce resistance change latter institutes greater failure, lower ambition, less tolerance for ambiguity that low appetite. Their concurrent realized various contexts including firms’ entry investment decisions, customer buying self – versus group policy decisions. Value Added: As result, firms may need consider employees certain jobs, consumers marketing, managers an international assignment risky positions, individual business expansion. study claims have added significant value practical theoretical discourse scenarios.

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ژورنال

عنوان ژورنال: Journal of Intercultural Management

سال: 2022

ISSN: ['2080-0150', '2543-831X']

DOI: https://doi.org/10.2478/joim-2022-0004